About the Program
This comprehensive MBA in Digital Marketing empowers professionals with advanced strategies and tools to excel in the dynamic realm of online marketing. The digital marketing syllabus for MBA program blends cutting-edge theory with practical applications, ensuring holistic skill development. From mastering SEO techniques to leveraging social media platforms, participants delve into the intricacies of digital marketing. Stay ahead of industry trends and emerge as a strategic leader in the digital landscape.
Eligibility:
Duration:
2 years
Objectives:
- To gain expertise in contemporary digital marketing methodologies.
- To develop analytical skills for data-driven decision-making.
- To equip with advanced tools for effective campaign management.
- To cultivate strategic thinking for market positioning.
- To enhance leadership abilities in digital marketing contexts.
Program Structure:
SEMESTER I
| Subject Title |
|---|
|
Management Process &Behaviour |
|
Quantitative Techniques for Managerial Decisions |
|
Business Environment |
|
Accounting for Decision Making |
|
Managerial Economics |
|
IT tools for Business |
|
Programme Elective |
|
Elective-1 ( Compulsory subject) |
SEMESTER II
| Subject Title |
|---|
|
Managerial Communications |
|
Human Resource Management |
|
Marketing Management |
|
Financial Management |
|
Operations Management |
|
Business Ethics |
|
Programme Elective |
|
Elective-II (Compulsory subject) |
SEMESTER III
| Subject Title |
|---|
|
Operations Research |
|
International Business |
|
Customer Relationship Management |
|
E-Commerce |
|
Programme Elective |
|
Elective-III |
|
Elective-IV |
SEMESTER IV
| Subject Title |
|---|
|
Business policy and Strategic Management |
|
Entrepreneurship and Small Business Management |
|
PROJECT WORK |
|
Viva Voce |
|
Programme Elective |
|
Elective-V |
|
Elective-VI |
Domain Elective Specialization and Subjects:
| Domain | Subject Title | ||
|---|---|---|---|
| Digital Marketing | |||
|
Elective 1 |
Digital Marketing Landscape |
Compulsory |
|
|
Elective 2 |
Customer Behaviour & Value creation |
Compulsory |
|
|
Elective 3 |
SEO & SEM |
- | |
|
Elective 4 |
Digital Marketing - Strategy, Planning & Execution |
- | |
|
Elective 5 |
Emerging Technologies in Digital Marketing |
- | |
|
Elective 6 |
Interactive Marketing and Marketing Campaigns |
- | |