About the Program
Experience a transformative journey in digital marketing excellence with our comprehensive Work-Integrated MBA program. Dive deep into strategic insights, innovative techniques, and cutting-edge tools, sculpting adept professionals in the dynamic realm of an online Digital MBA with Work Integration. Prepare to thrive in the digital landscape, poised for success in the global marketplace.
Eligibility:
Duration:
2 years
Objectives:
- To gain strategic proficiency in digital marketing tactics.
- To develop analytical skills for data-driven decision-making.
- To equip with hands-on experience in emerging digital platforms.
- To cultivate leadership capabilities in digital marketing management.
- To foster a collaborative mindset for effective teamwork in digital campaigns.
Program Structure:
SEMESTER I
| Subject Title |
|---|
|
Management Process &Behaviour |
|
Quantitative Techniques for Managerial Decisions |
|
Business Environment |
|
Accounting for Decision Making |
|
Managerial Economics |
|
IT tools for Business |
|
Programme Elective |
|
Elective-1 ( Compulsory subject) |
SEMESTER II
| Subject Title |
|---|
|
Managerial Communications |
|
Human Resource Management |
|
Marketing Management |
|
Financial Management |
|
Operations Management |
|
Business Ethics |
|
Programme Elective |
|
Elective-II (Compulsory subject) |
SEMESTER III
| Subject Title |
|---|
|
Operations Research |
|
International Business |
|
Customer Relationship Management |
|
E-Commerce |
|
Programme Elective |
|
Elective-III |
|
Elective-IV |
SEMESTER IV
| Subject Title |
|---|
|
Business policy and Strategic Management |
|
Entrepreneurship and Small Business Management |
|
PROJECT WORK |
|
Viva Voce |
|
Programme Elective |
|
Elective-V |
|
Elective-VI |
Domain Elective Specialization and Subjects:
| Domain | Subject Title | ||
|---|---|---|---|
| Digital Marketing | |||
|
Elective 1 |
Digital Marketing Landscape |
Compulsory |
|
|
Elective 2 |
Customer Behaviour & Value creation |
Compulsory |
|
|
Elective 3 |
SEO & SEM |
- | |
|
Elective 4 |
Digital Marketing - Strategy, Planning & Execution |
- | |
|
Elective 5 |
Emerging Technologies in Digital Marketing |
- | |
|
Elective 6 |
Interactive Marketing and Marketing Campaigns |
- | |