About the Program
Embark on a transformative journey in the realm of digital marketing. Our online MBA program offers a comprehensive exploration of cutting-edge strategies and tools, empowering you to thrive in the dynamic global market. Delve into diverse modules crafted by industry experts, honing your skills for real-world success. Elevate your career prospects and seize new opportunities in the ever-evolving digital landscape.
Eligibility:
Duration:
2 years
Objectives:
- To gain expertise in contemporary digital marketing methodologies.
- To develop analytical skills for data-driven decision-making.
- To equip with advanced tools for effective campaign management.
- To cultivate strategic thinking for market positioning.
- To enhance leadership abilities in digital marketing contexts.
Program Structure:
SEMESTER I
| Subject Title |
|---|
|
Management Process &Behaviour |
|
Quantitative Techniques for Managerial Decisions |
|
Business Environment |
|
Accounting for Decision Making |
|
Managerial Economics |
|
IT tools for Business |
|
Programme Elective |
|
Elective-1 ( Compulsory subject) |
SEMESTER II
| Subject Title |
|---|
|
Managerial Communications |
|
Human Resource Management |
|
Marketing Management |
|
Financial Management |
|
Operations Management |
|
Business Ethics |
|
Programme Elective |
|
Elective-II (Compulsory subject) |
SEMESTER III
| Subject Title |
|---|
|
Operations Research |
|
International Business |
|
Customer Relationship Management |
|
E-Commerce |
|
Programme Elective |
|
Elective-III |
|
Elective-IV |
SEMESTER IV
| Subject Title |
|---|
|
Business policy and Strategic Management |
|
Entrepreneurship and Small Business Management |
|
PROJECT WORK |
|
Viva Voce |
|
Programme Elective |
|
Elective-V |
|
Elective-VI |
Domain Elective Specialization and Subjects:
| Domain | Subject Title | ||
|---|---|---|---|
| Digital Marketing | |||
|
Elective 1 |
Digital Marketing Landscape |
Compulsory |
|
|
Elective 2 |
Customer Behaviour & Value creation |
Compulsory |
|
|
Elective 3 |
SEO & SEM |
- | |
|
Elective 4 |
Digital Marketing - Strategy, Planning & Execution |
- | |
|
Elective 5 |
Emerging Technologies in Digital Marketing |
- | |
|
Elective 6 |
Interactive Marketing and Marketing Campaigns |
- | |